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Deal Sheet: 2026 RAV4 SE AWD
Bob Johnson Toyota · Rochester, NY · VIN: 2T36CRAV7TW33H480
This Is Already a Great Deal
Opening Offer
$37,800
Asking Price
$38,969
Max Price
$38,969
- • Recent buyers paid ~$413 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $413 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$34,682
Est. Invoice$35,462
Holdback (est.)$779
MSRP (Sticker)$38,969
Asking Price$38,969
Markup$0
Est. Dealer Margin on This Car$4,287
Percentile55% of inventory is priced lower
Days on Lot5 days
What Others Paid (Last 30 Days)
Cars Sold2699
Avg Markup+$413
Median Markup$0
Best Deal-$1,961
Worst Deal+$6,080
% Sold Below MSRP62%
Avg Days to Sell28 days
Dealer Profile
Inventory418 vehicles
Avg Markup (All Models)-$49
Avg Markup (RAV4)$0
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$202
Price History
Jul 7, 2026$39,519 → $38,969(-$550)
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