Deal Sheet: 2026 RAV4 Woodland AWD

Toyota of Montgomery · Montgomery, AL · VIN: 2T36CRAV7TW29E260

Negotiation Guide

Opening Offer

$42,327

Fair Price

$43,827

Walk Away Above

$43,574

• Recent buyers paid ~$505 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$38,557

Est. Invoice$39,423

Holdback (est.)$866

MSRP (Sticker)$43,322

Asking Price$44,317

Markup+$995

Est. Dealer Margin on This Car$5,760

Percentile80% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold3089

Avg Markup+$505

Median Markup$0

Best Deal-$2,930

Worst Deal+$10,000

% Sold Below MSRP55%

Avg Days to Sell23 days

Dealer Profile

Inventory377 vehicles

Avg Markup (All Models)-$47

Avg Markup (RAV4)+$978

% Below MSRP38%

Avg Days to Sell23 days

Avg Sold Markup+$60

Price History

Jul 11, 2026$45,392 → $43,369(-$2,023)

Jul 14, 2026$43,369 → $44,317(+$948)

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