This Is Already a Great Deal
Opening Offer
$39,318
Asking Price
$40,534
Max Price
$40,534
- • Recent buyers paid ~$431 above MSRP
- • Asking price is already $431 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,075
Est. Invoice$36,886
Holdback (est.)$811
MSRP (Sticker)$40,534
Asking Price$40,534
Markup$0
Est. Dealer Margin on This Car$4,459
Percentile55% of inventory is priced lower
Days on Lot5 days
What Others Paid (Last 30 Days)
Cars Sold2752
Avg Markup+$431
Median Markup$0
Best Deal-$1,961
Worst Deal+$6,080
% Sold Below MSRP57%
Avg Days to Sell24 days
Dealer Profile
Inventory451 vehicles
Avg Markup (All Models)-$704
Avg Markup (RAV4)+$29
% Below MSRP91%
Avg Days to Sell31 days
Avg Sold Markup-$262
Cheaper RAV4 SE AWD Inventory
Kenny Kent ToyotaEvansville, IN
-$1,865$37,95414d
Kenny Kent ToyotaEvansville, IN
-$1,745$36,85314d
Rhinelander ToyotaRhinelander, WI
-$1,500$38,51418d
Toyota of BrookfieldBrookfield, WI
-$775$38,23347d
Don Franklin Corbin ToyotaCorbin, KY
-$600$38,68913d
City ToyotaGreat Falls, MT
-$520$39,9986d
Baierl ToyotaRoute 19", PA
-$519$39,91944d
City ToyotaGreat Falls, MT
-$500$39,8746d
Don Franklin Corbin ToyotaCorbin, KY
-$500$38,91314d
Thornhill ToyotaChapmanville, WV
-$500$39,31914d