Deal Sheet: 2026 RAV4 Woodland AWD

Mike Johnson's Hickory Toyota · Hickory, NC · VIN: 2T36CRAV5TW32G610

Negotiation Guide

Opening Offer

$43,012

Fair Price

$44,512

Walk Away Above

$44,259

• Recent buyers paid ~$505 above MSRP

Price Breakdown

Est. Dealer Cost$39,166

Est. Invoice$40,046

Holdback (est.)$880

MSRP (Sticker)$44,007

Asking Price$44,807

Markup+$800

Est. Dealer Margin on This Car$5,641

Percentile78% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold3089

Avg Markup+$505

Median Markup$0

Best Deal-$2,930

Worst Deal+$10,000

% Sold Below MSRP55%

Avg Days to Sell23 days

Dealer Profile

Inventory299 vehicles

Avg Markup (All Models)+$650

Avg Markup (RAV4)+$800

% Below MSRP17%

Avg Days to Sell20 days

Avg Sold Markup+$611

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