This Is Already a Great Deal
Opening Offer
$38,523
Asking Price
$39,714
Max Price
$39,714
- • Recent buyers paid ~$427 above MSRP
- • Asking price is already $427 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,345
Est. Invoice$36,140
Holdback (est.)$794
MSRP (Sticker)$39,714
Asking Price$39,714
Markup$0
Est. Dealer Margin on This Car$4,369
Percentile55% of inventory is priced lower
Days on Lot16 days
What Others Paid (Last 30 Days)
Cars Sold2997
Avg Markup+$427
Median Markup$0
Best Deal-$1,961
Worst Deal+$6,080
% Sold Below MSRP58%
Avg Days to Sell25 days
Dealer Profile
Inventory723 vehicles
Avg Markup (All Models)-$2,351
Avg Markup (RAV4)$0
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$1,026
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