Deal Sheet: 2026 RAV4 SE AWD

Coggins Toyota of Bennington · Bennington, VT · VIN: 2T36CRAV4TW076532

Negotiation Guide

Opening Offer

$38,590

Fair Price

$40,090

Walk Away Above

$39,874

• Recent buyers paid ~$431 above MSRP

Price Breakdown

Est. Dealer Cost$35,297

Est. Invoice$36,090

Holdback (est.)$793

MSRP (Sticker)$39,659

Asking Price$40,098

Markup+$439

Est. Dealer Margin on This Car$4,801

Percentile77% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold2752

Avg Markup+$431

Median Markup$0

Best Deal-$1,961

Worst Deal+$6,080

% Sold Below MSRP57%

Avg Days to Sell24 days

Dealer Profile

Inventory179 vehicles

Avg Markup (All Models)-$1,709

Avg Markup (RAV4)+$439

% Below MSRP74%

Avg Days to Sell39 days

Avg Sold Markup-$1,537

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