Deal Sheet: 2026 RAV4 SE AWD

Bob Johnson Toyota · Rochester, NY · VIN: 2T36CRAV3TW34E197

This Is Already a Great Deal

Opening Offer

$38,469

Asking Price

$39,659

Max Price

$39,659

• Recent buyers paid ~$427 above MSRP
• Asking price is already $427 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$35,297

Est. Invoice$36,090

Holdback (est.)$793

MSRP (Sticker)$39,659

Asking Price$39,659

Markup$0

Est. Dealer Margin on This Car$4,362

Percentile55% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold2997

Avg Markup+$427

Median Markup$0

Best Deal-$1,961

Worst Deal+$6,080

% Sold Below MSRP58%

Avg Days to Sell25 days

Dealer Profile

Inventory491 vehicles

Avg Markup (All Models)-$29

Avg Markup (RAV4)$0

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$183

Price History

Jul 17, 2026$39,519 → $39,659(+$140)

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