Deal Sheet: 2026 RAV4 SE AWD

Billion Toyota · Sioux Falls, SD · VIN: 2T36CRAV3TW32J451

Negotiation Guide

Opening Offer

$39,119

Fair Price

$40,619

Walk Away Above

$40,403

• Recent buyers paid ~$431 above MSRP

Price Breakdown

Est. Dealer Cost$35,767

Est. Invoice$36,571

Holdback (est.)$804

MSRP (Sticker)$40,188

Dealer Add-Ons (DIA)+$399

Asking Price$40,836

Markup+$648

Markup includes $399 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$5,069

Percentile82% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold2752

Avg Markup+$431

Median Markup$0

Best Deal-$1,961

Worst Deal+$6,080

% Sold Below MSRP57%

Avg Days to Sell24 days

Dealer Profile

Inventory206 vehicles

Avg Markup (All Models)+$299

Avg Markup (RAV4)+$626

% Below MSRP11%

Avg Days to Sell32 days

Avg Sold Markup+$78

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