Deal Sheet: 2026 RAV4 Woodland AWD

Town & Country Toyota · Charlotte, NC · VIN: 2T36CRAV2TW32J179

Negotiation Guide

Opening Offer

$43,413

Fair Price

$44,913

Walk Away Above

$44,660

• Recent buyers paid ~$505 above MSRP

Price Breakdown

Est. Dealer Cost$39,523

Est. Invoice$40,411

Holdback (est.)$888

MSRP (Sticker)$44,408

Dealer Add-Ons (DIA)+$1,897

Asking Price$47,104

Markup+$2,696

Markup includes $1,897 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,581

Percentile91% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold3089

Avg Markup+$505

Median Markup$0

Best Deal-$2,930

Worst Deal+$10,000

% Sold Below MSRP55%

Avg Days to Sell23 days

Dealer Profile

Inventory350 vehicles

Avg Markup (All Models)+$962

Avg Markup (RAV4)+$2,696

% Below MSRP28%

Avg Days to Sell21 days

Avg Sold Markup+$1,016

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