This Is Already a Great Deal
Opening Offer
$37,931
Asking Price
$39,104
Max Price
$39,104
- • Recent buyers paid ~$427 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $427 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$34,803
Est. Invoice$35,585
Holdback (est.)$782
MSRP (Sticker)$39,104
Asking Price$39,104
Markup$0
Est. Dealer Margin on This Car$4,301
Percentile55% of inventory is priced lower
Days on Lot16 days
What Others Paid (Last 30 Days)
Cars Sold2997
Avg Markup+$427
Median Markup$0
Best Deal-$1,961
Worst Deal+$6,080
% Sold Below MSRP58%
Avg Days to Sell25 days
Dealer Profile
Inventory271 vehicles
Avg Markup (All Models)$0
Avg Markup (RAV4)$0
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup$0
Price History
Jul 4, 2026$39,779 → $39,104(-$675)
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