Deal Sheet: 2026 LYRIQ Premium Luxury

ED MORSE CADILLAC BRANDON · Brandon, FL · VIN: 1GYKPRRL0TZ300301

Negotiation Guide

Opening Offer

$68,434

Fair Price

$69,934

Walk Away Above

$70,177

• Recent buyers paid ~$79 below MSRP
• Sitting 71 days (avg 45) — extra leverage

Price Breakdown

Est. Dealer Cost$61,265

Est. Invoice$63,378

Holdback (est.)$2,113

MSRP (Sticker)$70,420

Asking Price$70,420

Markup$0

Est. Dealer Margin on This Car$9,155

Percentile98% of inventory is priced lower

Days on Lot71 days

What Others Paid (Last 30 Days)

Cars Sold70

Avg Markup-$79

Median Markup$0

Best Deal-$3,521

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory65 vehicles

Avg Markup (All Models)-$43

Avg Markup (LYRIQ)$0

% Below MSRP97%

Avg Days to Sell29 days

Avg Sold Markup+$69

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