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Deal Sheet: 2026 F-150 Platinum
Charles Gabus Ford · Des Moines, IA · VIN: 1FTFW7LDXTFB23838
Negotiation Guide
Opening Offer
$83,192
Fair Price
$84,692
Walk Away Above
$86,286
- • Recent buyers paid ~$2,677 below MSRP
- • Sitting 68 days (avg 43) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$79,092
Est. Invoice$81,728
Holdback (est.)$2,636
MSRP (Sticker)$87,880
Asking Price$85,880
Markup-$2,000
Est. Dealer Margin on This Car$6,788
Percentile42% of inventory is priced lower
Days on Lot68 days
What Others Paid (Last 30 Days)
Cars Sold1144
Avg Markup-$2,677
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory159 vehicles
Avg Markup (All Models)-$1,962
Avg Markup (F-150)-$3,705
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$2,067
Price History
Jul 9, 2026$86,880 → $85,380(-$1,500)
Aug 6, 2026$85,380 → $85,880(+$500)
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