Deal Sheet: 2026 F-150 Platinum

Crossroads Ford of Kernersville, Inc. · Kernersville, NC · VIN: 1FTFW7LD1TFB64407

Negotiation Guide

Opening Offer

$91,733

Fair Price

$93,233

Walk Away Above

$94,571

• Recent buyers paid ~$2,677 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$86,319

Est. Invoice$89,196

Holdback (est.)$2,877

MSRP (Sticker)$95,910

Asking Price$93,910

Markup-$2,000

Est. Dealer Margin on This Car$7,591

Percentile42% of inventory is priced lower

Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold1144

Avg Markup-$2,677

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory112 vehicles

Avg Markup (All Models)-$1,761

Avg Markup (F-150)-$3,075

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$1,354

Price History

Aug 6, 2026$92,910 → $94,410(+$1,500)

Aug 19, 2026$94,410 → $93,910(-$500)

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