Deal Sheet: 2026 F-150 Platinum

Marshall Ford · Marshall, TX · VIN: 1FTFW7L83TFB75573

Negotiation Guide

Opening Offer

$75,007

Fair Price

$76,507

Walk Away Above

$78,011

• Recent buyers paid ~$3,008 below MSRP

Price Breakdown

Est. Dealer Cost$71,564

Est. Invoice$73,949

Holdback (est.)$2,385

MSRP (Sticker)$79,515

Asking Price$77,015

Markup-$2,500

Est. Dealer Margin on This Car$5,452

Percentile2% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory143 vehicles

Avg Markup (All Models)-$1,790

Avg Markup (F-150)-$3,325

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$2,106

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