Deal Sheet: 2026 F-150 Platinum

Jim Norton Ford · Broken Arrow, OK · VIN: 1FTFW7L80TFB29733

Negotiation Guide

Opening Offer

$73,464

Fair Price

$74,964

Walk Away Above

$76,742

• Recent buyers paid ~$3,008 below MSRP
• Sitting 73 days (avg 43) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$70,668

Est. Invoice$73,024

Holdback (est.)$2,356

MSRP (Sticker)$78,520

Asking Price$76,020

Markup-$2,500

Est. Dealer Margin on This Car$5,352

Percentile2% of inventory is priced lower

Days on Lot73 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory174 vehicles

Avg Markup (All Models)-$2,165

Avg Markup (F-150)-$3,117

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,630

Price History

Aug 6, 2026$76,020 → $76,520(+$500)

Aug 15, 2026$76,520 → $76,020(-$500)

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