Negotiation Guide
Opening Offer
$88,738
Fair Price
$90,238
Walk Away Above
$91,576
- • Recent buyers paid ~$2,677 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$83,624
Est. Invoice$86,411
Holdback (est.)$2,787
MSRP (Sticker)$92,915
Asking Price$90,915
Markup-$2,000
Est. Dealer Margin on This Car$7,292
Percentile42% of inventory is priced lower
Days on Lot40 days
What Others Paid (Last 30 Days)
Cars Sold1144
Avg Markup-$2,677
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory62 vehicles
Avg Markup (All Models)-$2,379
Avg Markup (F-150)-$3,313
% Below MSRP100%
Avg Days to Sell42 days
Avg Sold Markup-$2,781
Price History
Aug 6, 2026$89,915 → $91,415(+$1,500)
Aug 19, 2026$91,415 → $90,915(-$500)
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