Deal Sheet: 2026 F-150 Platinum

Suburban Ford of Sterling Heights · Sterling Heights, MI · VIN: 1FTFW7LD8TFB22168

Negotiation Guide

Opening Offer

$88,983

Fair Price

$90,483

Walk Away Above

$91,821

• Recent buyers paid ~$2,677 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$83,844

Est. Invoice$86,639

Holdback (est.)$2,795

MSRP (Sticker)$93,160

Asking Price$91,660

Markup-$1,500

Est. Dealer Margin on This Car$7,816

Percentile81% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold1144

Avg Markup-$2,677

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory197 vehicles

Avg Markup (All Models)-$2,324

Avg Markup (F-150)-$3,356

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$2,388

Price History

Jul 9, 2026$90,910 → $91,160(+$250)

Aug 6, 2026$91,160 → $92,160(+$1,000)

Aug 19, 2026$92,160 → $91,660(-$500)

Cheaper F-150 Platinum Inventory

Starks Ford of QueensWoodside, NY

-$7,500$84,1955d

Marshall FordMarshall, TX

-$2,500$77,0155d

Wild West FordGuymon, OK

-$2,500$83,3655d

Tomball Ford, Inc.Tomball, TX

-$2,500$82,95575d

Jim Norton FordBroken Arrow, OK

-$2,500$76,02075d

Capital Ford of WilmingtonWilmington, NC

-$2,000$83,45521d

AutoNation Ford FriscoFrisco, TX

-$2,000$83,22014d

Louisburg Ford Sales, Inc.Louisburg, KS

-$2,000$83,36049d

Bill Knight Ford of VinitaVinita, OK

-$2,000$76,52040d

Crossroads Ford of Kernersville, Inc.Kernersville, NC

-$2,000$93,91035d