Deal Sheet: 2026 F-150 Platinum

McCombs Ford West · San Antonio, TX · VIN: 1FTFW7LD7TFB93457

Negotiation Guide

Opening Offer

$87,428

Fair Price

$88,928

Walk Away Above

$90,266

• Recent buyers paid ~$2,677 below MSRP

Price Breakdown

Est. Dealer Cost$82,445

Est. Invoice$85,193

Holdback (est.)$2,748

MSRP (Sticker)$91,605

Asking Price$89,605

Markup-$2,000

Est. Dealer Margin on This Car$7,161

Percentile42% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold1144

Avg Markup-$2,677

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory631 vehicles

Avg Markup (All Models)-$2,217

Avg Markup (F-150)-$3,544

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$2,296

Cheaper F-150 Platinum Inventory

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-$2,500$76,02075d

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-$2,000$76,52040d

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-$2,000$93,91035d