Negotiation Guide
Opening Offer
$82,623
Fair Price
$84,123
Walk Away Above
$85,461
- • Recent buyers paid ~$2,677 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$78,120
Est. Invoice$80,724
Holdback (est.)$2,604
MSRP (Sticker)$86,800
Asking Price$84,800
Markup-$2,000
Est. Dealer Margin on This Car$6,680
Percentile42% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold1144
Avg Markup-$2,677
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory161 vehicles
Avg Markup (All Models)-$2,374
Avg Markup (F-150)-$3,435
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,646
Price History
Jul 9, 2026$85,300 → $84,300(-$1,000)
Aug 6, 2026$84,300 → $84,800(+$500)
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