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Deal Sheet: 2026 F-150 Platinum
Banner Ford of Monroe, LLC · Monroe, LA · VIN: 1FTFW7LD7TFA62979
Negotiation Guide
Opening Offer
$87,972
Fair Price
$89,472
Walk Away Above
$91,156
- • Recent buyers paid ~$2,677 below MSRP
- • Sitting 75 days (avg 43) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$83,556
Est. Invoice$86,341
Holdback (est.)$2,785
MSRP (Sticker)$92,840
Asking Price$90,840
Markup-$2,000
Est. Dealer Margin on This Car$7,284
Percentile42% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold1144
Avg Markup-$2,677
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory150 vehicles
Avg Markup (All Models)-$1,908
Avg Markup (F-150)-$3,443
% Below MSRP100%
Avg Days to Sell42 days
Avg Sold Markup-$2,228
Price History
Jul 9, 2026$91,840 → $90,340(-$1,500)
Aug 6, 2026$90,340 → $90,840(+$500)
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