Deal Sheet: 2026 F-150 Platinum

Bill Utter Ford · Denton, TX · VIN: 1FTFW7LD7TFA47611

Negotiation Guide

Opening Offer

$85,292

Fair Price

$86,792

Walk Away Above

$88,466

• Recent buyers paid ~$2,677 below MSRP
• Sitting 75 days (avg 43) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$81,126

Est. Invoice$83,830

Holdback (est.)$2,704

MSRP (Sticker)$90,140

Asking Price$88,140

Markup-$2,000

Est. Dealer Margin on This Car$7,014

Percentile42% of inventory is priced lower

Days on Lot75 days

What Others Paid (Last 30 Days)

Cars Sold1144

Avg Markup-$2,677

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory445 vehicles

Avg Markup (All Models)-$2,055

Avg Markup (F-150)-$3,558

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,740

Price History

Jul 9, 2026$89,140 → $87,640(-$1,500)

Aug 6, 2026$87,640 → $88,140(+$500)

Cheaper F-150 Platinum Inventory

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-$2,500$77,0155d

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Tomball Ford, Inc.Tomball, TX

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