Deal Sheet: 2026 F-150 Platinum

Charles Gabus Ford · Des Moines, IA · VIN: 1FTFW7LD6TFB44346

Negotiation Guide

Opening Offer

$82,253

Fair Price

$83,753

Walk Away Above

$85,091

• Recent buyers paid ~$2,677 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$77,787

Est. Invoice$80,380

Holdback (est.)$2,593

MSRP (Sticker)$86,430

Asking Price$84,430

Markup-$2,000

Est. Dealer Margin on This Car$6,643

Percentile42% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold1144

Avg Markup-$2,677

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory159 vehicles

Avg Markup (All Models)-$1,962

Avg Markup (F-150)-$3,705

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$2,067

Price History

Jul 9, 2026$85,430 → $83,930(-$1,500)

Aug 6, 2026$83,930 → $84,430(+$500)

Cheaper F-150 Platinum Inventory

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-$7,500$84,1955d

Marshall FordMarshall, TX

-$2,500$77,0155d

Wild West FordGuymon, OK

-$2,500$83,3655d

Tomball Ford, Inc.Tomball, TX

-$2,500$82,95575d

Jim Norton FordBroken Arrow, OK

-$2,500$76,02075d

Capital Ford of WilmingtonWilmington, NC

-$2,000$83,45521d

AutoNation Ford FriscoFrisco, TX

-$2,000$83,22014d

Louisburg Ford Sales, Inc.Louisburg, KS

-$2,000$83,36049d

Bill Knight Ford of VinitaVinita, OK

-$2,000$76,52040d

Crossroads Ford of Kernersville, Inc.Kernersville, NC

-$2,000$93,91035d