Deal Sheet: 2026 F-150 Platinum

Charles Gabus Ford · Des Moines, IA · VIN: 1FTFW7LD5TFB42944

Negotiation Guide

Opening Offer

$83,248

Fair Price

$84,748

Walk Away Above

$86,086

• Recent buyers paid ~$2,677 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$78,683

Est. Invoice$81,305

Holdback (est.)$2,623

MSRP (Sticker)$87,425

Asking Price$85,425

Markup-$2,000

Est. Dealer Margin on This Car$6,743

Percentile42% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold1144

Avg Markup-$2,677

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory159 vehicles

Avg Markup (All Models)-$1,962

Avg Markup (F-150)-$3,705

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$2,067

Price History

Jul 9, 2026$86,425 → $84,925(-$1,500)

Aug 6, 2026$84,925 → $85,425(+$500)

Cheaper F-150 Platinum Inventory

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