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Deal Sheet: 2026 F-150 Platinum
Marler Ford Company, LLC. · Dry Prong, LA · VIN: 1FTFW7LD5TFB12133
Negotiation Guide
Opening Offer
$88,378
Fair Price
$89,878
Walk Away Above
$91,509
- • Recent buyers paid ~$2,677 below MSRP
- • Sitting 70 days (avg 43) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$83,826
Est. Invoice$86,620
Holdback (est.)$2,794
MSRP (Sticker)$93,140
Asking Price$91,140
Markup-$2,000
Est. Dealer Margin on This Car$7,314
Percentile42% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold1144
Avg Markup-$2,677
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory59 vehicles
Avg Markup (All Models)-$2,055
Avg Markup (F-150)-$3,559
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$1,761
Price History
Jul 9, 2026$92,140 → $90,640(-$1,500)
Aug 6, 2026$90,640 → $91,140(+$500)
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