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Deal Sheet: 2026 F-150 Platinum
Jordan Ford · San Antonio, TX · VIN: 1FTFW7LD5TFA75813
Negotiation Guide
Opening Offer
$75,158
Fair Price
$76,658
Walk Away Above
$78,294
- • Recent buyers paid ~$2,677 below MSRP
- • Sitting 75 days (avg 43) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$71,937
Est. Invoice$74,335
Holdback (est.)$2,398
MSRP (Sticker)$79,930
Asking Price$77,930
Markup-$2,000
Est. Dealer Margin on This Car$5,993
Percentile42% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold1144
Avg Markup-$2,677
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory423 vehicles
Avg Markup (All Models)-$2,032
Avg Markup (F-150)-$2,986
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$1,911
Price History
Jul 9, 2026$78,930 → $77,430(-$1,500)
Aug 6, 2026$77,430 → $77,930(+$500)
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