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Deal Sheet: 2026 F-150 Platinum
Raceway Ford of Darlington · Darlington, SC · VIN: 1FTFW7LD5TFA13585
Negotiation Guide
Opening Offer
$79,838
Fair Price
$81,338
Walk Away Above
$82,991
- • Recent buyers paid ~$2,677 below MSRP
- • Sitting 75 days (avg 43) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$76,181
Est. Invoice$78,720
Holdback (est.)$2,539
MSRP (Sticker)$84,645
Asking Price$82,645
Markup-$2,000
Est. Dealer Margin on This Car$6,465
Percentile42% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold1144
Avg Markup-$2,677
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory42 vehicles
Avg Markup (All Models)-$2,262
Avg Markup (F-150)-$3,800
% Below MSRP100%
Avg Days to Sell43 days
Avg Sold Markup-$3,292
Price History
Jul 9, 2026$83,645 → $81,645(-$2,000)
Aug 6, 2026$81,645 → $83,145(+$1,500)
Aug 19, 2026$83,145 → $82,645(-$500)
Cheaper F-150 Platinum Inventory
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-$2,500$77,0155d
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-$2,500$83,3655d
Tomball Ford, Inc.Tomball, TX
-$2,500$82,95575d
Jim Norton FordBroken Arrow, OK
-$2,500$76,02075d
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-$2,000$83,45521d
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-$2,000$83,22014d
Louisburg Ford Sales, Inc.Louisburg, KS
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-$2,000$76,52040d
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-$2,000$93,91035d