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Deal Sheet: 2026 F-150 Platinum
Leif Johnson Ford of Austin · Austin, TX · VIN: 1FTFW7LD5TFA02540
Negotiation Guide
Opening Offer
$76,046
Fair Price
$77,546
Walk Away Above
$79,186
- • Recent buyers paid ~$2,677 below MSRP
- • Sitting 75 days (avg 43) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$72,743
Est. Invoice$75,167
Holdback (est.)$2,425
MSRP (Sticker)$80,825
Asking Price$78,825
Markup-$2,000
Est. Dealer Margin on This Car$6,083
Percentile42% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold1144
Avg Markup-$2,677
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory325 vehicles
Avg Markup (All Models)-$2,285
Avg Markup (F-150)-$3,346
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$2,054
Price History
Jul 9, 2026$79,825 → $78,325(-$1,500)
Aug 6, 2026$78,325 → $78,825(+$500)
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