Negotiation Guide
Opening Offer
$88,483
Fair Price
$89,983
Walk Away Above
$91,321
- • Recent buyers paid ~$2,677 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$83,394
Est. Invoice$86,174
Holdback (est.)$2,780
MSRP (Sticker)$92,660
Asking Price$91,160
Markup-$1,500
Est. Dealer Margin on This Car$7,766
Percentile81% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold1144
Avg Markup-$2,677
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory340 vehicles
Avg Markup (All Models)-$1,785
Avg Markup (F-150)-$3,116
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$1,426
Price History
Aug 6, 2026$90,660 → $91,660(+$1,000)
Aug 19, 2026$91,660 → $91,160(-$500)
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