Deal Sheet: 2026 F-150 Platinum

Lilliston Ford, Inc. · Vineland, NJ · VIN: 1FTFW7LD4TFB13581

Negotiation Guide

Opening Offer

$90,738

Fair Price

$92,238

Walk Away Above

$93,576

• Recent buyers paid ~$2,677 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$85,424

Est. Invoice$88,271

Holdback (est.)$2,847

MSRP (Sticker)$94,915

Asking Price$92,915

Markup-$2,000

Est. Dealer Margin on This Car$7,492

Percentile42% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold1144

Avg Markup-$2,677

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory99 vehicles

Avg Markup (All Models)-$2,179

Avg Markup (F-150)-$3,217

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$1,717

Price History

Jul 9, 2026$93,415 → $92,415(-$1,000)

Aug 19, 2026$93,415 → $92,915(-$500)

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