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Deal Sheet: 2026 F-150 Platinum
Hub City Ford, Inc. · Lafayette, LA · VIN: 1FTFW7LD4TFA79822
Negotiation Guide
Opening Offer
$86,488
Fair Price
$87,988
Walk Away Above
$89,666
- • Recent buyers paid ~$2,677 below MSRP
- • Sitting 75 days (avg 43) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$82,211
Est. Invoice$84,951
Holdback (est.)$2,740
MSRP (Sticker)$91,345
Asking Price$89,345
Markup-$2,000
Est. Dealer Margin on This Car$7,135
Percentile42% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold1144
Avg Markup-$2,677
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory214 vehicles
Avg Markup (All Models)-$1,814
Avg Markup (F-150)-$3,545
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$1,680
Price History
Jul 9, 2026$90,345 → $88,845(-$1,500)
Aug 6, 2026$88,845 → $89,345(+$500)
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