Deal Sheet: 2026 F-150 Platinum

Royal Oak Ford · Royal Oak, MI · VIN: 1FTFW7LD2TFB18262

Negotiation Guide

Opening Offer

$87,910

Fair Price

$89,410

Walk Away Above

$90,550

• Recent buyers paid ~$1,447 below MSRP
• Sitting 21 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$82,521

Est. Invoice$85,272

Holdback$2,751

MSRP (Sticker)$91,690

Asking Price$89,440

Markup-$2,250

Dealer Margin on This Car$6,919

Percentile17% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory251 vehicles

Avg Markup (All Models)-$929

Avg Markup (F-150)-$2,250

% Below MSRP100%

Avg Days to Sell13 days

Avg Sold Markup-$778

Cheaper F-150 Platinum Inventory

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-$4,000$75,62021d

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-$4,000$76,21021d

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-$4,000$82,15021d

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-$4,000$82,35521d

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-$4,000$81,98521d

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-$4,000$76,24521d

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-$4,000$76,64021d