Deal Sheet: 2026 F-150 Platinum

George Wall Ford · Red Bank, NJ · VIN: 1FTFW7LD1TFB96628

Negotiation Guide

Opening Offer

$89,268

Fair Price

$90,768

Walk Away Above

$92,106

• Recent buyers paid ~$2,677 below MSRP

Price Breakdown

Est. Dealer Cost$84,101

Est. Invoice$86,904

Holdback (est.)$2,803

MSRP (Sticker)$93,445

Asking Price$91,445

Markup-$2,000

Est. Dealer Margin on This Car$7,345

Percentile42% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold1144

Avg Markup-$2,677

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory221 vehicles

Avg Markup (All Models)-$2,288

Avg Markup (F-150)-$3,422

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$2,010

Cheaper F-150 Platinum Inventory

Starks Ford of QueensWoodside, NY

-$7,500$84,1955d

Marshall FordMarshall, TX

-$2,500$77,0155d

Wild West FordGuymon, OK

-$2,500$83,3655d

Tomball Ford, Inc.Tomball, TX

-$2,500$82,95575d

Jim Norton FordBroken Arrow, OK

-$2,500$76,02075d

Capital Ford of WilmingtonWilmington, NC

-$2,000$83,45521d

AutoNation Ford FriscoFrisco, TX

-$2,000$83,22014d

Louisburg Ford Sales, Inc.Louisburg, KS

-$2,000$83,36049d

Bill Knight Ford of VinitaVinita, OK

-$2,000$76,52040d

Crossroads Ford of Kernersville, Inc.Kernersville, NC

-$2,000$93,91035d