Deal Sheet: 2026 F-150 Platinum

Capital Ford of Wilmington · Wilmington, NC · VIN: 1FTFW7LD7TFB96326

Negotiation Guide

Opening Offer

$87,782

Fair Price

$89,282

Walk Away Above

$90,786

• Recent buyers paid ~$3,008 below MSRP

Price Breakdown

Est. Dealer Cost$83,061

Est. Invoice$85,830

Holdback (est.)$2,769

MSRP (Sticker)$92,290

Asking Price$90,290

Markup-$2,000

Est. Dealer Margin on This Car$7,229

Percentile33% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory282 vehicles

Avg Markup (All Models)+$223

Avg Markup (F-150)-$2,704

% Below MSRP74%

Avg Days to Sell32 days

Avg Sold Markup-$629

Cheaper F-150 Platinum Inventory

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-$2,500$89,6903d

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-$2,500$90,8153d