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Deal Sheet: 2026 F-150 Platinum
Ford of Franklin · Franklin, TN · VIN: 1FTFW7LD1TFB27891
Negotiation Guide
Opening Offer
$90,716
Fair Price
$92,216
Walk Away Above
$93,911
- • Recent buyers paid ~$2,677 below MSRP
- • Sitting 75 days (avg 43) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$86,045
Est. Invoice$88,913
Holdback (est.)$2,868
MSRP (Sticker)$95,605
Asking Price$93,605
Markup-$2,000
Est. Dealer Margin on This Car$7,561
Percentile42% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold1144
Avg Markup-$2,677
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory414 vehicles
Avg Markup (All Models)+$335
Avg Markup (F-150)-$3,551
% Below MSRP68%
Avg Days to Sell38 days
Avg Sold Markup-$496
Price History
Jul 11, 2026$94,605 → $93,105(-$1,500)
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