Deal Sheet: 2026 F-150 Platinum

Shults Ford Harmarville · Pittsburgh, PA · VIN: 1FTFW7L8XTFB38939

Negotiation Guide

Opening Offer

$73,653

Fair Price

$75,153

Walk Away Above

$76,491

• Recent buyers paid ~$2,677 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$70,047

Est. Invoice$72,382

Holdback (est.)$2,335

MSRP (Sticker)$77,830

Asking Price$75,830

Markup-$2,000

Est. Dealer Margin on This Car$5,783

Percentile42% of inventory is priced lower

Days on Lot56 days

What Others Paid (Last 30 Days)

Cars Sold1144

Avg Markup-$2,677

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory109 vehicles

Avg Markup (All Models)-$2,337

Avg Markup (F-150)-$3,400

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1,875

Price History

Jul 9, 2026$76,330 → $75,330(-$1,000)

Aug 6, 2026$75,330 → $76,330(+$1,000)

Aug 19, 2026$76,330 → $75,830(-$500)

Cheaper F-150 Platinum Inventory

Starks Ford of QueensWoodside, NY

-$7,500$84,1955d

Marshall FordMarshall, TX

-$2,500$77,0155d

Wild West FordGuymon, OK

-$2,500$83,3655d

Tomball Ford, Inc.Tomball, TX

-$2,500$82,95575d

Jim Norton FordBroken Arrow, OK

-$2,500$76,02075d

Capital Ford of WilmingtonWilmington, NC

-$2,000$83,45521d

AutoNation Ford FriscoFrisco, TX

-$2,000$83,22014d

Louisburg Ford Sales, Inc.Louisburg, KS

-$2,000$83,36049d

Bill Knight Ford of VinitaVinita, OK

-$2,000$76,52040d

Crossroads Ford of Kernersville, Inc.Kernersville, NC

-$2,000$93,91035d