Deal Sheet: 2026 F-150 Platinum

McLarty Daniel Ford · Bentonville, AR · VIN: 1FTFW7L89TFC00573

Negotiation Guide

Opening Offer

$73,173

Fair Price

$74,673

Walk Away Above

$76,011

• Recent buyers paid ~$2,677 below MSRP

Price Breakdown

Est. Dealer Cost$69,615

Est. Invoice$71,936

Holdback (est.)$2,321

MSRP (Sticker)$77,350

Asking Price$75,350

Markup-$2,000

Est. Dealer Margin on This Car$5,735

Percentile42% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold1144

Avg Markup-$2,677

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory400 vehicles

Avg Markup (All Models)-$845

Avg Markup (F-150)-$3,439

% Below MSRP85%

Avg Days to Sell36 days

Avg Sold Markup-$1,277

Cheaper F-150 Platinum Inventory

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-$2,500$77,0155d

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Tomball Ford, Inc.Tomball, TX

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Jim Norton FordBroken Arrow, OK

-$2,500$76,02075d

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-$2,000$83,45521d

AutoNation Ford FriscoFrisco, TX

-$2,000$83,22014d

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-$2,000$83,36049d

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-$2,000$76,52040d

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-$2,000$93,91035d