Deal Sheet: 2026 F-150 Platinum

Pettus Ford DeSoto, Inc. · De Soto, MO · VIN: 1FTFW7L89TFB76016

Negotiation Guide

Opening Offer

$81,158

Fair Price

$82,658

Walk Away Above

$83,996

• Recent buyers paid ~$2,677 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$76,802

Est. Invoice$79,362

Holdback (est.)$2,560

MSRP (Sticker)$85,335

Asking Price$83,335

Markup-$2,000

Est. Dealer Margin on This Car$6,534

Percentile42% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold1144

Avg Markup-$2,677

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory77 vehicles

Avg Markup (All Models)-$2,351

Avg Markup (F-150)-$3,467

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$2,727

Price History

Aug 6, 2026$85,335 → $83,335(-$2,000)

Cheaper F-150 Platinum Inventory

Starks Ford of QueensWoodside, NY

-$7,500$84,1955d

Marshall FordMarshall, TX

-$2,500$77,0155d

Wild West FordGuymon, OK

-$2,500$83,3655d

Tomball Ford, Inc.Tomball, TX

-$2,500$82,95575d

Jim Norton FordBroken Arrow, OK

-$2,500$76,02075d

Capital Ford of WilmingtonWilmington, NC

-$2,000$83,45521d

AutoNation Ford FriscoFrisco, TX

-$2,000$83,22014d

Louisburg Ford Sales, Inc.Louisburg, KS

-$2,000$83,36049d

Bill Knight Ford of VinitaVinita, OK

-$2,000$76,52040d

Crossroads Ford of Kernersville, Inc.Kernersville, NC

-$2,000$93,91035d