Negotiation Guide
Opening Offer
$81,338
Fair Price
$82,838
Walk Away Above
$84,176
- • Recent buyers paid ~$2,677 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$76,964
Est. Invoice$79,529
Holdback (est.)$2,565
MSRP (Sticker)$85,515
Asking Price$83,515
Markup-$2,000
Est. Dealer Margin on This Car$6,552
Percentile42% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold1144
Avg Markup-$2,677
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory195 vehicles
Avg Markup (All Models)-$306
Avg Markup (F-150)-$3,516
% Below MSRP75%
Avg Days to Sell38 days
Avg Sold Markup-$940
Price History
Aug 6, 2026$83,015 → $84,015(+$1,000)
Aug 19, 2026$84,015 → $83,515(-$500)
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