Negotiation Guide
Opening Offer
$72,873
Fair Price
$74,373
Walk Away Above
$75,711
- • Recent buyers paid ~$2,677 below MSRP
Price Breakdown
Est. Dealer Cost$69,345
Est. Invoice$71,657
Holdback (est.)$2,312
MSRP (Sticker)$77,050
Asking Price$75,050
Markup-$2,000
Est. Dealer Margin on This Car$5,705
Percentile42% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold1144
Avg Markup-$2,677
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory268 vehicles
Avg Markup (All Models)-$1,970
Avg Markup (F-150)-$3,608
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$2,090
Price History
Aug 6, 2026$74,550 → $75,050(+$500)
Cheaper F-150 Platinum Inventory
Starks Ford of QueensWoodside, NY
-$7,500$84,1955d
Marshall FordMarshall, TX
-$2,500$77,0155d
Wild West FordGuymon, OK
-$2,500$83,3655d
Tomball Ford, Inc.Tomball, TX
-$2,500$82,95575d
Jim Norton FordBroken Arrow, OK
-$2,500$76,02075d
Capital Ford of WilmingtonWilmington, NC
-$2,000$83,45521d
AutoNation Ford FriscoFrisco, TX
-$2,000$83,22014d
Louisburg Ford Sales, Inc.Louisburg, KS
-$2,000$83,36049d
Bill Knight Ford of VinitaVinita, OK
-$2,000$76,52040d
Crossroads Ford of Kernersville, Inc.Kernersville, NC
-$2,000$93,91035d