Deal Sheet: 2026 F-150 Platinum

Red River Ford of Wynne · Wynne, AR · VIN: 1FTFW7L88TFB53746

Negotiation Guide

Opening Offer

$73,113

Fair Price

$74,613

Walk Away Above

$75,951

• Recent buyers paid ~$2,677 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$69,561

Est. Invoice$71,880

Holdback (est.)$2,319

MSRP (Sticker)$77,290

Asking Price$75,290

Markup-$2,000

Est. Dealer Margin on This Car$5,729

Percentile42% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold1144

Avg Markup-$2,677

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory49 vehicles

Avg Markup (All Models)-$2,010

Avg Markup (F-150)-$3,077

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$1,735

Price History

Jul 9, 2026$76,290 → $74,790(-$1,500)

Aug 6, 2026$74,790 → $75,290(+$500)

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