Deal Sheet: 2026 F-150 Platinum

Bluebonnet Ford · New Braunfels, TX · VIN: 1FTFW7L87TFB69680

Negotiation Guide

Opening Offer

$72,213

Fair Price

$73,713

Walk Away Above

$75,051

• Recent buyers paid ~$2,677 below MSRP

Price Breakdown

Est. Dealer Cost$68,751

Est. Invoice$71,043

Holdback (est.)$2,292

MSRP (Sticker)$76,390

Asking Price$74,390

Markup-$2,000

Est. Dealer Margin on This Car$5,639

Percentile42% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold1144

Avg Markup-$2,677

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory535 vehicles

Avg Markup (All Models)-$1,383

Avg Markup (F-150)-$2,881

% Below MSRP92%

Avg Days to Sell30 days

Avg Sold Markup-$1,650

Price History

Aug 6, 2026$73,890 → $74,390(+$500)

Cheaper F-150 Platinum Inventory

Starks Ford of QueensWoodside, NY

-$7,500$84,1955d

Marshall FordMarshall, TX

-$2,500$77,0155d

Wild West FordGuymon, OK

-$2,500$83,3655d

Tomball Ford, Inc.Tomball, TX

-$2,500$82,95575d

Jim Norton FordBroken Arrow, OK

-$2,500$76,02075d

Capital Ford of WilmingtonWilmington, NC

-$2,000$83,45521d

AutoNation Ford FriscoFrisco, TX

-$2,000$83,22014d

Louisburg Ford Sales, Inc.Louisburg, KS

-$2,000$83,36049d

Bill Knight Ford of VinitaVinita, OK

-$2,000$76,52040d

Crossroads Ford of Kernersville, Inc.Kernersville, NC

-$2,000$93,91035d