Negotiation Guide
Opening Offer
$74,997
Fair Price
$76,497
Walk Away Above
$78,086
- • Recent buyers paid ~$2,677 below MSRP
- • Sitting 70 days (avg 43) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$71,708
Est. Invoice$74,098
Holdback (est.)$2,390
MSRP (Sticker)$79,675
Asking Price$77,675
Markup-$2,000
Est. Dealer Margin on This Car$5,968
Percentile42% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold1144
Avg Markup-$2,677
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory82 vehicles
Avg Markup (All Models)-$1,790
Avg Markup (F-150)-$3,600
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$2,109
Price History
Jul 9, 2026$78,675 → $77,175(-$1,500)
Aug 6, 2026$77,175 → $77,675(+$500)
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