Deal Sheet: 2026 F-150 Platinum

Tidelands Ford · Pawleys Island, SC · VIN: 1FTFW7L86TFB76992

Negotiation Guide

Opening Offer

$73,368

Fair Price

$74,868

Walk Away Above

$76,206

• Recent buyers paid ~$2,677 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$69,791

Est. Invoice$72,117

Holdback (est.)$2,326

MSRP (Sticker)$77,545

Asking Price$75,545

Markup-$2,000

Est. Dealer Margin on This Car$5,755

Percentile42% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold1144

Avg Markup-$2,677

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory102 vehicles

Avg Markup (All Models)-$2,012

Avg Markup (F-150)-$3,200

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,369

Price History

Aug 6, 2026$74,545 → $76,045(+$1,500)

Aug 19, 2026$76,045 → $75,545(-$500)

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