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Deal Sheet: 2026 F-150 Platinum
Griffith Ford San Marcos · San Marcos, TX · VIN: 1FTFW7L86TFB28313
Negotiation Guide
Opening Offer
$73,758
Fair Price
$75,258
Walk Away Above
$76,889
- • Recent buyers paid ~$2,677 below MSRP
- • Sitting 75 days (avg 43) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$70,668
Est. Invoice$73,024
Holdback (est.)$2,356
MSRP (Sticker)$78,520
Asking Price$76,520
Markup-$2,000
Est. Dealer Margin on This Car$5,852
Percentile42% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold1144
Avg Markup-$2,677
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory118 vehicles
Avg Markup (All Models)-$2,674
Avg Markup (F-150)-$3,700
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$2,406
Price History
Jul 11, 2026$77,520 → $76,020(-$1,500)
Aug 6, 2026$76,020 → $76,520(+$500)
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