Deal Sheet: 2026 F-150 Platinum

Ford of Smithtown · Saint James, NY · VIN: 1FTFW7L85TFC08024

Negotiation Guide

Opening Offer

$74,723

Fair Price

$76,223

Walk Away Above

$77,561

• Recent buyers paid ~$2,677 below MSRP

Price Breakdown

Est. Dealer Cost$71,010

Est. Invoice$73,377

Holdback (est.)$2,367

MSRP (Sticker)$78,900

Asking Price$76,900

Markup-$2,000

Est. Dealer Margin on This Car$5,890

Percentile42% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold1144

Avg Markup-$2,677

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory149 vehicles

Avg Markup (All Models)-$1,267

Avg Markup (F-150)-$3,308

% Below MSRP86%

Avg Days to Sell36 days

Avg Sold Markup-$1,093

Cheaper F-150 Platinum Inventory

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-$7,500$84,1955d

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-$2,500$77,0155d

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-$2,500$83,3655d

Tomball Ford, Inc.Tomball, TX

-$2,500$82,95575d

Jim Norton FordBroken Arrow, OK

-$2,500$76,02075d

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-$2,000$83,45521d

AutoNation Ford FriscoFrisco, TX

-$2,000$83,22014d

Louisburg Ford Sales, Inc.Louisburg, KS

-$2,000$83,36049d

Bill Knight Ford of VinitaVinita, OK

-$2,000$76,52040d

Crossroads Ford of Kernersville, Inc.Kernersville, NC

-$2,000$93,91035d