Deal Sheet: 2026 F-150 Platinum

Auffenberg Ford, Inc. · Belleville, IL · VIN: 1FTFW7L85TFB93766

Negotiation Guide

Opening Offer

$79,763

Fair Price

$81,263

Walk Away Above

$82,601

• Recent buyers paid ~$2,677 below MSRP

Price Breakdown

Est. Dealer Cost$75,546

Est. Invoice$78,064

Holdback (est.)$2,518

MSRP (Sticker)$83,940

Asking Price$81,940

Markup-$2,000

Est. Dealer Margin on This Car$6,394

Percentile42% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold1144

Avg Markup-$2,677

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory46 vehicles

Avg Markup (All Models)-$2,239

Avg Markup (F-150)-$3,200

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$2,221

Cheaper F-150 Platinum Inventory

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-$2,500$83,3655d

Tomball Ford, Inc.Tomball, TX

-$2,500$82,95575d

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-$2,500$76,02075d

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-$2,000$83,45521d

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-$2,000$83,22014d

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-$2,000$83,36049d

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-$2,000$76,52040d

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-$2,000$93,91035d