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Deal Sheet: 2026 F-150 Platinum
Dale Howard, Inc. · Iowa Falls, IA · VIN: 1FTFW7L85TFB31199
Negotiation Guide
Opening Offer
$80,547
Fair Price
$82,047
Walk Away Above
$83,704
- • Recent buyers paid ~$2,677 below MSRP
- • Sitting 75 days (avg 43) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$76,824
Est. Invoice$79,385
Holdback (est.)$2,561
MSRP (Sticker)$85,360
Asking Price$83,360
Markup-$2,000
Est. Dealer Margin on This Car$6,536
Percentile42% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold1144
Avg Markup-$2,677
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory43 vehicles
Avg Markup (All Models)-$1,942
Avg Markup (F-150)-$3,556
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$1,972
Price History
Jul 9, 2026$84,360 → $82,860(-$1,500)
Aug 6, 2026$82,860 → $83,360(+$500)
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