Deal Sheet: 2026 F-150 Platinum

Mike Reichenbach Ford · Florence, SC · VIN: 1FTFW7L85TFB17013

Negotiation Guide

Opening Offer

$74,523

Fair Price

$76,023

Walk Away Above

$77,361

• Recent buyers paid ~$2,677 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$70,830

Est. Invoice$73,191

Holdback (est.)$2,361

MSRP (Sticker)$78,700

Asking Price$76,700

Markup-$2,000

Est. Dealer Margin on This Car$5,870

Percentile42% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1144

Avg Markup-$2,677

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory78 vehicles

Avg Markup (All Models)-$1,974

Avg Markup (F-150)-$3,632

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,791

Price History

Aug 6, 2026$75,700 → $77,200(+$1,500)

Aug 19, 2026$77,200 → $76,700(-$500)

Cheaper F-150 Platinum Inventory

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