Negotiation Guide
Opening Offer
$78,939
Fair Price
$80,439
Walk Away Above
$82,090
- • Recent buyers paid ~$2,677 below MSRP
- • Sitting 75 days (avg 43) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$75,366
Est. Invoice$77,878
Holdback (est.)$2,512
MSRP (Sticker)$83,740
Asking Price$81,740
Markup-$2,000
Est. Dealer Margin on This Car$6,374
Percentile42% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold1144
Avg Markup-$2,677
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory80 vehicles
Avg Markup (All Models)-$1,769
Avg Markup (F-150)-$3,091
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$1,806
Price History
Jul 9, 2026$82,740 → $81,240(-$1,500)
Aug 6, 2026$81,240 → $81,740(+$500)
Cheaper F-150 Platinum Inventory
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-$2,500$77,0155d
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-$2,500$83,3655d
Tomball Ford, Inc.Tomball, TX
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Louisburg Ford Sales, Inc.Louisburg, KS
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