Deal Sheet: 2026 F-150 Platinum

Red River Ford of Wynne · Wynne, AR · VIN: 1FTFW7L84TFA66877

Negotiation Guide

Opening Offer

$74,883

Fair Price

$76,383

Walk Away Above

$77,721

• Recent buyers paid ~$2,677 below MSRP

Price Breakdown

Est. Dealer Cost$71,154

Est. Invoice$73,526

Holdback (est.)$2,372

MSRP (Sticker)$79,060

Asking Price$77,060

Markup-$2,000

Est. Dealer Margin on This Car$5,906

Percentile42% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1144

Avg Markup-$2,677

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory49 vehicles

Avg Markup (All Models)-$2,010

Avg Markup (F-150)-$3,077

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$1,735

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